Transmedia post 2

      This section of Transmedia  discusses the many uses of transmedia, when to use it, who uses it, and why. "There are several compelling reasons to go transmedia, and these primarily fall into two basic camps: the business case and your creative vision". She explains that the business part of transmedia is simple to understand and compares it to very successful novels that were turned into movies or a television series. Using examples such as, Harry Potter, Lord of the Rings, Game of Thrones and so on. Fans of these phenomenon's get so wrapped up in these stories that they will do anything they can to continue to be apart of these lives. With halloween coming up I thought about the many different costumes that surround the different transmedia because of their success, people enjoy these different world so much they dress and act like it.
      Although often times when transmedia come out with a sequel to a specific movie or book audiences often question why they aren't coming up with different stories or better ideas. However, the author discusses that there are sequels to movies because it what the audience does want. Discussing more on the business side, it is greatly used for marketing and a very successful ways. As mentioned in the chapter, Dos Equis is a perfect example because of the story it tells, and everything about "the most interesting man in the world", prior to reading this chapter I never thought of this as a transmedia story telling, however it truly is. He shares a story of the beer and I can count numerous times where I have either seen a motion picture of him or a still picture, directly advertisement their beer through transmedia story telling.
      After reading upon Dos Equis I thought deeper into other companies who do their marketing similarly. For example the Progressive commercials with Flo, there are several different commercials regarding Progressive.com but each one discusses different topics, and shares a different story. I never thought to think of companies like this to be considered transmedia story telling, because when I first hear that I assume books and movies. Going back to my point of these transmedia becoming part of lives, I have seen a Flo from progressive halloween costume.