Transmedia post 2

      This section of Transmedia  discusses the many uses of transmedia, when to use it, who uses it, and why. "There are several compelling reasons to go transmedia, and these primarily fall into two basic camps: the business case and your creative vision". She explains that the business part of transmedia is simple to understand and compares it to very successful novels that were turned into movies or a television series. Using examples such as, Harry Potter, Lord of the Rings, Game of Thrones and so on. Fans of these phenomenon's get so wrapped up in these stories that they will do anything they can to continue to be apart of these lives. With halloween coming up I thought about the many different costumes that surround the different transmedia because of their success, people enjoy these different world so much they dress and act like it.
      Although often times when transmedia come out with a sequel to a specific movie or book audiences often question why they aren't coming up with different stories or better ideas. However, the author discusses that there are sequels to movies because it what the audience does want. Discussing more on the business side, it is greatly used for marketing and a very successful ways. As mentioned in the chapter, Dos Equis is a perfect example because of the story it tells, and everything about "the most interesting man in the world", prior to reading this chapter I never thought of this as a transmedia story telling, however it truly is. He shares a story of the beer and I can count numerous times where I have either seen a motion picture of him or a still picture, directly advertisement their beer through transmedia story telling.
      After reading upon Dos Equis I thought deeper into other companies who do their marketing similarly. For example the Progressive commercials with Flo, there are several different commercials regarding Progressive.com but each one discusses different topics, and shares a different story. I never thought to think of companies like this to be considered transmedia story telling, because when I first hear that I assume books and movies. Going back to my point of these transmedia becoming part of lives, I have seen a Flo from progressive halloween costume.

Transmedia

I found this reading to be very interesting because the author gave many great different examples that helped better understand what transmedia is. In the opening paragraphs she discusses that there are multiple definitions to transmedia, partly due to where you are physically. She brings up the West coast and East coast. West coast is very Hollywood, movies are created in Hollywood, video games and so on. Where as East coast creates many independent films, more web-centric, and theater. This is an interesting notion to think about, when I first read this paragraph I was taken back because I truly had never thought of transmedia this way, let alone fully understand what transmedia is. It is interesting to think about, because big cities such as New York are known for artistic abilities, and Broadway shows, not so much big time movies. These are still considered transmedia, but in different ways. The author explains, “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally each medium makes its own unique contribution to the unfolding of the story”. This relates directly back to the East coast versus West coast, each are using transmedia story telling, but in their own way.

            When thinking about the different transmedia that are used in different parts of the country, I thought directly about Disney, specifically their Pixar movies. Disney is well known and very creditable for all of their Pixar movies, they are able to share the stories in so many ways. Beginning with movies, and even having their own rides at amusement parks, as well as watching a show on Broadway, such as the lion king. Not only are these stories told through so many mediums they are shared and promoted through many ways as well. Such as dolls, stuffed animals, as well as video games. When a story is successful through a specific medium, it gets recreated through other mediums, to make available for their audiences.

Vimeo

Prior to this project I was familiar with Vimeo, in the sense that is more mature videos, and professional videos. However, looking around the site I am getting a sense of much more than simple professional videos. I think my favorite part of Vimeo is the categories, although it is not necessarily intended for funny "viral videos" however, they do have a comedy section, which has been my favorite. The videos are funny and also include a professional side to it.
 Another major factor that I liked about vimeo more than youtube is their advertisements, they don't have any. Not having advertisements I think makes their site more creditable, and has its users believe they are important and that vimeo cares about its users and what they want.